Yesterday, the Embassy of France in Cambodia hosted the second session of the workshop on women’s leadership. This day, in which 30 businesswomen participated, was organized by the Embassy and BRED Bank Cambodia.
Tuesday was an opportunity for these women to improve their leadership and management skills; to understand the motivations of the staff, but also to share and communicate with each other. A buffet was also offered in order to bring together these women entrepreneurs and allow them to present their projects and exhibit their products.
A similar day had been organized last October in which a large part of the women present yesterday had already participated.
The Shine Buisness Academy project proposed by Bred Bank Cambodia is responsible for the development of these sessions for Cambodian businesswomen. Committed to the development of the skills necessary for success in the Cambodian business world, the Shine Buisness Academy provides the courses necessary for the development of these businesses. The training courses are based on three main pillars: helping entrepreneurs improve the commitment, loyalty and skills of their employees.
This initiative therefore plans to offer businesswomen high-level training, expert advice, practical tools and a networking system to support their professional activity.
Guillaume Perdon, Managing Director of BRED Bank Cambodia, said :
“We know that businesswomen are particularly gifted at running businesses, we also know that many businesswomen have to overcome obstacles that businessmen do not know. The Shine Women’s Initiative is here to help bridge that gap. »
Women’s leadership in business and civil society is a priority for the French Embassy as part of France’s international strategy to support gender equality and strengthen ties with the private sector. The aim of this strategy is to improve the status of women worldwide and to coordinate the actions committed to this issue.
The two sessions organized at the Embassy took place in the very particular context of the global pandemic which increases inequalities and socio-economic risks for women. Women are in the majority in the most affected sectors, such as tourism, and in informal and precarious employment. These sessions highlight Cambodian businesswomen. This strategy encourages women’s access to positions of responsibility and combats gender stereotypes linked to the presence of women in management positions.
Nikitar Matchar, a young Cambodian lawyer who was attending this workshop for the first time, came out convinced.
“We have learned to always remain motivated and motivating for our teams, which is particularly important in times of health crisis. In a company, we must not only think with numbers, but also with the emotions of our employees.
She plans to share her experience and new knowledge with her entourage and colleagues.