Bred Bank Cambodia deployed a communication campaign with the new slogan “The smarter way to bank” highlighting the idea that BRED Bank offers Cambodians a smarter way to do their banking.
This campaign is composed of several “mini-fictions” in which people describe their problems and Bred Bank manages to solve them. These are stories that demonstrate the accessibility and involvement of Cambodian advisors.
The actors are representative Cambodian models of a vision of modern Cambodia, actively challenging outdated values and stereotypes and sending a strong message, especially to the business sector.
Marie Nagle, Head of Marketing and Communication in Cambodia commented: “Since we launched BRED Bank Cambodia in 2017, we have experienced rapid growth and built up a strong client base. Our bold new positioning is designed to dispel the idea that BRED Bank Cambodia is a “foreign” or “French” bank. Our goal is to be an inclusive and egalitarian bank, fully committed to Cambodia and its economic transformation. »