BRED Bank’s recent $4 million investment in its inaugural branch in Fiji’s Northern Division underscores the bank’s commitment to equitable financial services. CEO Thierry Charras-Gillot underlined the importance of this investment to enable Vanua Levu’s customers to better meet their needs.
Thierry Charras-Gillot highlighted the bank’s role in a new era of financial evolution, introducing innovative services designed to help customers make financial decisions to meet their expectations. The “Banking Without Distance” strategy solidifies their vision to be Fiji’s preferred bank, emphasizing customer relationships and promises kept.
“Our very presence in the North today solidifies our strength and signifies a new era of financial service evolution. We bring innovative banking services and products that will empower the people of the North to make better choices and sound financial decisions.”
The Labasa Branch, with 10 staff members, including an SME Manager and cutting-edge E-Channel services, aims to bolster economic growth in the North. Minister Charan Jeath Singh praised the bank’s initiative, foreseeing its positive impact on equality and economic sustainability in the region.
BRED Bank’s expansion into Labasa signifies a transformative step, promising enhanced accessibility to financial services and contributing to the economic prosperity of Fiji’s North.
Video review from the first day of the new Labasa branch: