The Banking Without Distance campaign launches this week in Fiji. The campaign will run for 6 months wherein the aim is to reposition our brand image under the Banking Without Distance philosophy as follows:
The Philosophy of Banking Without Distance
Banking Without Distance is the formula that embodies the promise we make to our customers to bring more value to the relationship.
Banking Without Distance means choosing to be increasingly close to our customers, giving high value-added advice and investing in people.
Repositioning Objectives
- To position the BRED Bank brand as a brand which is for ALL customers offering efficient and innovative products & services and high value-added advice
- To position the brand portraying the confidence of the BRED Group in Fiji and the South Pacific region with strong financial fundamentals
- To position BRED as a bank which invests in long term relationships and proximity
- To position the brand as a bank that supports the community it serves
The advertisements will be broadcast on TV, radio, social networks and billboards.
