Bred Bank Cambodia breaks the stereotype of women in power

SHINE Better Business Academy, supported by BRED Bank Cambodia, organised another successful seminar ‘Women’s Leadership Workshop’ for 17 Cambodian businesswomen hosted by H.E Eva Nguyen Binh, Ambassador of the Embassy of France to the Kingdom of Cambodia and the CEO of BRED Bank Cambodia, Guillaume Perdon.

Women’s leadership is a priority for the French Embassy, as part of France’s international strategy to support gender equality.
This strategy encourages the improvement of women’s access to positions of responsibility while breaking down stereotypes concerning women in companies and management positions.

Launched in 2019, the SHINE initiative, supported by BRED Bank Cambodia, aims to provide more opportunities for women in business by giving them access to high-level learning opportunities, expert advice, practical tools and networks to help their businesses prosper.

Guillaume Perdon, CEO of BRED Bank Cambodia, said, “We know that businesswomen are particularly good at running businesses. We also know that many businesswomen face obstacles that businessmen do not.
“The SHINE women’s initiative is here to help bridge this gap,” he added.

Both the French Embassy and BRED Bank Cambodia said they look forward to providing new opportunities for Cambodian businesswomen in the future.

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