In France, BRED is taking a step forward in its banking without distance model and changing the way it welcomes its customers, to bring more value and proximity to the relationship. Advisors welcome customers by appointment.
The appointment-only support model has been in place since 2019 in some of the branches across the French network and has been met with satisfaction from employees and customers alike. First and foremost, this new organisation was set up to prioritise the quality of the welcome and advice we provide.
It is a winning model, providing optimised support for the customer and enabling advisors to increase their expertise and commercial efficiency during appointments.
Appointments are made via the BREDConnect banking app, using a new interface. Customers can see their advisor’s availability and choose the time that suits then best. Depending on the customer’s needs, a meeting of between fifteen minutes (for collecting a cheque book, for example) or one hour (for financing a project, getting the most out of your savings or preparing your retirement) can be scheduled.
“We will continuously improve our organisation to gain even more agility and proactivity”, said Eric Montagne, Deputy Chief Executive Officer in charge of Sales.