Mathieu Auffroy is appointed Head of Commercial Transformation at BRED
We are pleased to announce the appointment of Mathieu Auffroy as Director of Commercial Transformation with effect from 23 October 2023. He joins the Executive Committee and reports to the Chief Executive Officer, Jean-Paul Julia.
Mathieu Auffroy will provide commercial support for all BRED’s front-line activities: retail banking, wholesale banking, trading room and international activities.
Mathieu Auffroy, 50, is a specialist in commercial strategy and change management in the banking sector. He began his career in 1997 in a sales role before joining Mercuri International, a consulting and training firm, in 2005. He was appointed Partner in 2015.
Mathieu Auffroy says: “I am very proud and very enthusiastic to be joining BRED Banque Populaire, a formidable bank with an ambitious and humane economic and cooperative project and a personality that is as historic as it is unique. I look forward to making my contribution to this collective strength. I look forward to putting my energy into helping the bank build its future.”
Jean-Paul Julia, Chief Executive Officer of BRED Banque Populaire, said: “This position is of particular importance for our bank. Building a long-term relationship with our customers, our members and our territories is at the heart of our cooperative culture. Listening, trust and advice are the pillars of our action to effectively support the success of all our customers and members. Mathieu Auffroy, with his extensive experience of commercial efficiency and his leadership, will be responsible for driving the commercial transformations essential to the continued harmonious development of our bank”.